Yaroslav Sizov

Supervised and art-directed UX/UI, product vision, and brand guidelines for 10+ early-stage startups, ensuring cohesive design strategies and product discussions.

Managed an outsourced workforce and hired in-house designers, optimizing resource allocation and organizing the design pipeline for product ideas.

Oversaw budget allocation for design initiatives, contributing to the efficient development of products currently tested in the venture builder.

Led the comprehensive redesign of the banking website, including structure, narratives, and 3D assets, increasing new organic users by 37%.

Developed and implemented a new social media strategy, visual style guides, and email templates, successfully aligning with new brand positioning.

Directed design and marketing support for Oxygen Community Media and Oxygen Health products, ensuring consistent brand experience and market presence.

Reduced design service costs by establishing an efficient in-house team and managing contractors for an AI-based fashion-tech startup.

Designed and launched mobile applications for iOS and Android, achieving over 350,000 installations, alongside Chrome & Safari extensions.

Pioneered the UX/UI and strategic vision for the innovative Smart Mirror project, integrating cutting-edge AI technology and user data insights.

Grew MAU of mobile apps by 3.5x (from 23M to 82M) and DAU by 5x (from 8M to 42M), achieving a 52% DAU/MAU ratio, comparable to leading social networks.

Led the design and product vision for the mobile banking app, serving 80M+ MAU and coordinating efforts across 200+ product teams, managing 40+ weekly feature reviews.

Envisioned and implemented a B2C Design System, adopted by 250+ teams, significantly reducing Time-to-Market (T2M) for new features.

Founded and led the User Emotions team, launching emotional banking features that garnered 2M+ MAU for intro greetings, 1.4M+ MAU for avatar creator, and 5M+ users for custom layouts.

Redesigned web-banking for 14M+ MAU, enhancing responsiveness and modern UX/UI architecture, and won a Red Dot Award for Edutainment, increasing digital sales share by 16% YOY and engagement rate by 6% YOY.

Crafted and implemented a new human-centric UX for web banking, featuring a modular and responsive structure aligned with cutting-edge front-end best practices.

Redesigned critical website processes, including card ordering, application forms, and mortgage calculators, enhancing user experience and efficiency.

Developed independent websites for Private Banking, Open.Travel (tickets & booking), and Changes for Better (Mortgage), expanding digital service offerings.

Directed creatives and marketing communication for digital products across 300+ nationwide branches, ensuring consistent brand messaging.

Designed comprehensive visual identities and brand guidelines for robot-related events and exhibitions held in 4 countries, enhancing global brand presence.

Led a team of in-house designers and managed outsourced talent to produce high-quality design artifacts for multiple projects.

Created impactful websites for various robotics projects, including Ball Exhibition, Rental Agency, and Robot Fighting.

Developed the visual identity and website for a significant urbanistic project at the Moscow Historical Center, collaborating with leading specialists like Jan Gehl.

Designed special events and wayfinding systems, enhancing visitor experience for the project and related exhibitions.

Contributed to exhibition design for the Museum of Architecture, integrating a unique, multilayered research approach.

Executed over 50 diverse design projects, including comprehensive branding and web development for various clients.

Developed key identities and brand books for significant events like the Moscow Urban Forum and Miss Russia 2008.

Designed and implemented websites for high-profile entities such as Dashi Namdakov, Novikov Group, and Missbach Jewellery.

Organized and curated 80+ design meetups and several online video courses, expanding the Design Community to over 600 members.

Served as a lecturer and tutor at BHSAD (British Higher School of Art and Design, Moscow), and mentored professionals at Duo Sapiens.

Presented at major industry events including the largest nationwide design conference, Dribble Meetup by Mail.ru, UX-marathon, and 404 fest, sharing insights on design and product development.